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Newspaper goes interactive

Natalie Veissalov
Editor in Chief

If you have not logged on to the internet lately, you might want to check out the new Campus Times Web site at laverne.edu/campus-times. The site has been revamped, featuring a cleaner layout, a home-page slideshow and new reader interactivity features.

“It gives a greater visibility and brings more readers to the site,” said Eric Borer, Campus Times layout assistant, who redesigned the site during the first half of the semester for a Nov. 10
relaunch.

Using WordPress software also allows for better content management, Borer said. He added that it is much easier to use than the previous system.

“The new Campus Times Web site reflects the changes in the industry,” said George Keeler, professor of journalism and chairman of the communications department. “The Internet is now the king in our business.”

Some of the new features include larger photos, better archiving, connections to social media outlets such as Facebook and Twitter, and the ability to post comments on articles.

The recently redesigned University Web site, which includes WordPress support, paved the way for the Campus Times site’s improvement.

“We were due for an update,” said Elizabeth Zwerling, Campus Times adviser and associate professor of journalism.

She credits Borer for making it happen.

“Big kudos to Eric because he put a lot of time into it,” she said. “Now we can have a better sense of what is being read. There is instant feedback and it’s more interactive.”

“(The software) allows us to evolve with the times,” Borer said.

“It’s a showplace for our students work for their writing and for their photography,” Keeler said. “It’s hip, up-to-date. It’s extremely useful for the reader.”

Zwerling encourages readers who have something to say to post comments online, because it is more immediate than writing a letter to the editor.

Natalie Veissalov can be reached at natalie.veissalov@laverne.edu.

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