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La Verne students party in pink for breast cancer awareness

Sophomore Cheyenne Beard and her Sigma Kappa sisters teamed up with CAB to host a Pink Party in honor of National Breast Cancer Awareness Month, Monday in the Campus Center. The sponsors were promoting early detection as an important aspect of successful treatment for both women and men. There will be more than 190,000 new cases of breast cancer diagnosed in the United States this year. / photo by Scott Mirimanian

Branden Del Rio
News Editor

In recognition of Breast Cancer Awareness Month, Sigma Kappa sorority and the Campus Activities Board threw a Pink Party on Monday.

Although breast cancer awareness is not the sorority’s philanthropy they thought it was an important cause to recognize.

“It’s October and we wanted to recognize breast cancer survivors and those that have passed away,” Stephanie Hernandez Enciso, the event’s Sigma Kappa coordinator, said. “We thought it would grab a lot of people’s attention.”

Enciso added that the Sigma Kappas had a bake sale last semester and they had a great turnout and wanted to do something bigger this year.

“We used to do it all the time and I wanted to bring it back. Breast cancer affects everyone,” Nicole Wood, CAB’s philanthropy chair, said.

Some seniors who attended the event said that they remembered the Pink Party three years ago and were happy to have it back.

The event took place in the Campus Center ballroom A. As guests walked in they stopped at a table before entering the ballroom. The table displayed a board that read “What is breast cancer?”

The table was covered in pink ribbons, small mints, and the pink bracelets with the words “hope,” “faith,” “strength” and “survivor” on them. On the opposite side were cartons with pink lemonade, pink ice cream and Rice Krispie treats adorned with a pink ribbon design.

There were also sheets of paper on the table that showed women several ways to perform a self exam and reminded them to get a mammogram by age 40.

Most guest’s outfits incorporated pink in some way with the exception of a few men and women who quickly grabbed a bracelet or attached a ribbon to their clothes.

In the ballroom there were several large tables set up where some guests sat while others danced. There was a DJ and green and red lights were projected on the ceiling.

Many of the event goers took pictures and illuminated the room with the flashes from their cameras. The Pink Party was reminiscent of a fun high school dance, without the awkward tensions of high school adolescents.

Whether it was just to have fun or go out and support, each guest had their own reason for attending the collaborative event.

“My sixth grade teacher had breast cancer and she survived it three times. By the end you could see that she was exhausted and it was hard watching that so I wanted to come out and support tonight,” said Coni Cartagena, sophomore Spanish major and member of the CAB philanthropy committee.

“I heard about it on Facebook and I didn’t have any pink but thought I’ll go anyway,” Kevin Greene, junior theater arts major, said.

Greene said he enjoyed the party but joked that they needed more food.

Most of the approximate 70 guests trickled out just before the end of the party at midnight.

Branden del Rio can be reached at

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