Erica Lynn Lares
The Frontier Project held its second annual Earth Day celebration last Saturday in Rancho Cucamonga to help educate the community on becoming environmentally sustainable.
The day’s activities consisted of a children’s zone that had games, arts and crafts and an environmental magic show to teach children the importance of being green.
“The main goal today is to educate families and people of all ages to go green, and connect them with the resources they need to go green,” Erin Morales, spokeswoman for the Frontier Project said.
“We do this by inviting local businesses and group owners that have green technology and programs. We want to provide as many resources as possible in one location, while having a fun family atmosphere.”
The Frontier Project spent six months planning the event. The Rancho Cucamonga-based organization devotes itself to educating the community on the latest methods in conservation and sustainability.
“I am a new home owner so being able to come out here and see what all the vendors have to offer without having to spend a lot of time researching it myself is great,” Chino Hills resident Brian Prodhomme said.
More than 2,500 people attended the event, making it the largest Earth Day celebration in the region.
“We have people of all ages attending; a lot of families from all over the community including the High Desert, the Riverside Region, as well as a lot of Rancho Cucamonga residents,” Morales said.
The Frontier Project marketed the event through flyers, advertisements at the AMC movie theater in the Victoria Gardens shopping center, inserts inside of Rancho Cucamonga residents’ water bills, advertisements in the Daily Bulletin and radio advertisements on KOLA 99.9.
“I live in Apple Valley and I heard about the event on the radio and decided to check it out,” Apple Valley resident Shannon Leonardis said.
“I thought it would be a great way to spend the day with my daughter. She has been learning about being green in school, so it’s a great way for her to learn more about being environmentally conscious outside of the classroom.”
Erica Lynn Lares can be reached at firstname.lastname@example.org.