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Farmers Market returns for an eighth year

The Old Town La Verne Family Festival and Farmers Market resumed March 31. Fresh produce, crafts, children’s rides, food and entertainment brought patrons from La Verne and surrounding cities to enjoy the festivities. La Verne residents, brothers Michael and Robbie Burlace, battle with their balloon swords while their parents look at new tile. The Farmers Market will continue through the summer every Thursday on D Street from 5:30 p.m. to 9 p.m. / photo by Victoria Castaneda

Jesse Evans
Staff Writer

The city of La Verne’s weekly Farmers Market on D Street has officially returned to Thursday evenings and has something to offer everyone.

Hosted by Family Festival Productions, Inc., the La Verne Farmers Market hosts about 40 booths that offer fresh fruits and vegetables, handmade goods and information from some independent businesses.

Family Festival Productions, Inc. not only hosts the La Verne Farmers Market but they also host the Whittier and Monrovia Farmers Markets.

“This is our eighth year here at La Verne,” Jerry Diaz, spokesman for Family Festival Productions, Inc. said.

“In order to have a booth with food you have to be a certified farmer of California.”

The first block has a variety of strawberries, flowers, peppers, apples and independent food businesses.

If you want a meal, there are a variety of cuisine options.

The market offers barbecue courtesy of Jake’s Roadhouse, funnel cake from Sam’s Funnel Cake, tamales or anything else that makes your taste buds tingle.

There are a lot of unique booths courtesy of local farmers that offer residents of La Verne or nearby town’s fresh food for their meals.

Most of them give free samples in hopes that people will purchase their fresh food.

One of the more interesting booths at the Farmers Market is Bare Bees Honey.

“This is our second year at the La Verne Farmers Market,” Bare Bees founder and ULV alumnus Russell Levine said. “We have about 70 hives here in Southern California.”

“I also want to educate people on the benefits of honey bees, so that they are not afraid. California produces about 80 percent of almonds and only honeybees can pollinate them,” Levine said.

The second block was filled with a variety of booths that make the Farmers Market a fun place to be.

Some of the booths present every week are massages, karate studio, prayer booth, sports attire, custom jewelry, yoga and much more.

One interesting booth sells handmade quilts, aprons and other attire made by two women who joined forces to start their own business of one-of-a-kind items.

“Everything here is hand made by Carol and myself,” founder of Jis Things, Janet Soza of West Covina said. “I make whatever I want.”

“This is our third season at here,” founder of Elceejones, Carol Zayas, of La Verne said. “We tried other Farmers Markets but it was too difficult and too much of a time commitment.”

Not only does the La Verne Farmers Market offer foods and goods, but it also has a great family atmosphere.

There is live music from a guitar player, a petting zoo, pony rides, an inflatable pirate ship, face painting and balloon animals to entertain children and parents alike.

“The Farmers Market typically lasts through October, but it all depends on the weather,” Diaz said.

The La Verne Farmers Market is scheduled to last until or through October.

Come experience the community vibe for yourself this season from 5 p.m. to 9 p.m. every Thursday.

Jesse Evans can be reached at

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