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Alumna celebrates a year of her radio show

Alyssa Cole
Staff Writer

Gyasmine George, creator and host of the Internet sports radio talk show “Female Field Guide,” celebrated the one-year anniversary of her hit women’s sports radio talk show.

Just a year ago George launched the Internet radio show on Blog Talk Radio and has brought in 5,000 listeners since that time.

“I know this is my purpose and I’ve never been more comfortable,” George said.

George graduated from the University of La Verne in 2010, where she studied psychology and counseling in sports management.

The event, sponsored by Powerade and ZenForce, was held at Plus Boutique and Lounge in Pomona, and had more than 100 guests.

“She’s come a long way, I’m really proud of her,” friend and vendor of Pretty Diva Rocks, Nesha Williams said.

Guests were greeted with appetizers and cocktails at the savvy pink-and-black designed setting for breast cancer awareness month. A live DJ was also there for entertainment.

Guests were encouraged to take part in a raffle and silent auction where they could win packages and items from the Los Angeles Dodgers, New Balance, Coca-Cola, Medieval Times and more.

There were also vendors present with products that all catered to women’s needs such as sweets, pampering, hair and even Zumba.

Art work by John Barge III contributed unique custom art done on athletic shoe wear. Barge was present on site and created a live painting to give away to a lucky winner. Jason Wright, veteran from the Arizona Cardinals, gave a NFL Breast Cancer Cleat.

George credits her success to her ULV senior project professor and the feedback from her senior project surveys that researched what women do know and do not know about sports. The result confirmed a huge gap of sports knowledge between women and men and she decided to do something about it.

“How are all women supposed to understand the calls in a football match and the stats of major athletes in the game without someone explaining it to them, I break that barrier,” George said.

“Female Field Guide” prides itself on women empowerment, not only in the world of sports but in all of women’s daily life challenges. George draws from her personal experiences and designed a show that nurtures learning and loving the game.

“This all started in her living room, her tenacity drove this to be a success,” close friend and business partner Ryanne Smith said.

George brought the idea to life with the help and support of her brother and close friends. She noticed that women want a way to co-exist in sports. “Female Field Guide” is unique because it gives women who are seeking a way to boost their athletic IQ a voice.

“This is a prominent (male) movement that she is changing, and it’s been an amazing ride,” Smith said.

George is the first Blog Talk Radio host to have its own app, which is available on iTunes and the Android Market.

Alyssa Cole can be reached at alyssa.cole@laverne.edu.

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