University of La Verne students gathered at 8 p.m. Wednesday at the Fox Theatre in Pomona to celebrate the third annual Lavernapolooza concert with opener Kendrick Lamar and headliner J.Cole.
Rapper Kendrick Lamar warmed up the crowd with underground hits such as “She Needs Me” and “Blow My High.”
Kendrick Lamar is a new hip-hop artist from Compton, who has gained fame from independent albums and collaborations with mainstream artists like Dr. Dre, Gucci Mane and Drake.
Lamar performed songs that had most of the audience singing along.
He then spoke directly to the audience.
“We are part of a misunderstood generation,” Lamar said.
He then performed “A.D.H.D.,” a song about the generation born in the 1980s and its fascination with legal and illegal drugs.
“Lamar’s music is speaking directly to a college audience,” Lamar’s manager Dave Free said.
“I’m a fan of J.Cole, but after seeing Kendrick Lamar I became a fan of his,” freshman movement and sports science major Rocio Garcia said.
“Kendrick Lamar got the crowd going,” Garcia said, “I think people will lose their voices.”
Lamar ended his performance with his song “HiiiPower.”
Intermission followed and J.Cole took the stage, causing the venue to fill with cheers from the audience.
J.Cole is a hip-hop artist who released his first album in September 2011.
“It’s awesome to get the best upcoming artists,” sophomore business major Steven Ursua said.
J.Cole entertained the crowd with his popular songs “Lights, Please” and “All I Want is You.”
“‘All I Want is You’ is one of my favorite songs,” sophomore movement and sports science major Julia Borges said, “I’m glad he did that one.”
Borges, who attended last year’s Lavernapolooza concert, feels this year’s performances created a better vibe.
“Last year was more like a rave,” Borges said. “LMFAO sprayed champagne on the crowd. This time it was more about the music.”
This year’s Lavernapalooza was a sold out show, according to ASULV adviser Barbara Mulligan.
J.Cole spoke to an audience of 2,000 before throwing a shirt in to the crowd and ending the night with his most popular song, “Can’t Get Enough.”
“I like J.Cole and the beats to his music,” freshman political science and mathematics major Nancy Andrade said.
“Most of the night ran smooth,” said manager of security Hank Koke. “Three people were escorted out for marijuana use and intoxication.”
No fights or medical issues were reported during the concert allowing La Verne students to enjoy a safe and entertaining show.
Brian Velez can be reached at email@example.com.