Disclaimer: This is not an authorized article and we are not authorized writers for the London Olympics 2012.
Almost 80 days from now, the London Olympics 2012 opening ceremony will begin for viewers around the world. These Games are monumental and receive extreme viewership, bringing all countries together for such a rare moment.
Every time the Games are played, there are worldwide Olympic sponsors, which usually include Coca-Cola, Visa and McDonald’s.
Sponsors provide a large amount of money that serves as a vital source of funding, without which the United Kingdom would not be able to host the Games.
These companies have “exclusive rights to associate their brands with the Games,” according to the London 2012 website.
However, this year the officials of the Games are cracking down on those that use the lingo of the Games and the footage that can be captured when visiting and attending the events.
Pub landlords cannot even post signs for customers to come and watch “the Games” on their big screens.
Fans in the crowds, passersby and Olympians cannot even take photos or video clips of the day’s events, never mind being able to share them with their friends on social media.
For this year’s Games, a team of branding police has been hired to check every bathroom in every Olympic venue, where they will “remove and/or tape over manufacturers’ logos even on soap dispensers, wash basins and toilets,” according to The Guardian.
These restrictions surrounding the Games are the most stringent ever put into place just to protect sponsors’ brands and broadcasting rights.
They are affecting athletes’ experiences, ticket holders and the external businesses in the UK.
Some analysts fear this will become the precedent for any future Olympics host country.
Athletes who are competing in the Olympics and fans who are attending the events should have the right to freely talk about the Games and its festivities.
For most, this is their only Games to attend or compete in and would like to be able to document the event.
These new regulations also “prevent unauthorised trading near the Games venues…[to] help protect the investment of sponsors and to ensure a welcoming environment for spectators,” according to the London 2012 website.
And if this was not enough, the Games officials have installed six surface to air missile sites to protect the safety of the Games, if a terrorist attack were to occur.
The surface-to-air missiles will be deployed as the third tier of defense aimed at slower or smaller aircraft, and the final decision as to whether they will be fired will rest with Prime Minister David Cameron.
Why are the Olympic Games so important that they need missiles to protect them?
London Olympics 2012 officials need to calm down and realize that the old ways of the Games should stay in place, because they have worked for centuries.
Please do not tell the branding police, but this article probably would be a breach of their policy because we refer to the Olympics many times; or rather The International Sporting Event That Occurs Every Four Years in a New Country.