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Ghazzawi shares importance of case studies

Issam Ghazzawi opens this year’s faculty lecture series in the President’s Dining Room on Monday with his lecture, “Case Research Writing and Teaching.” Ghazzawi discussed his trip to Costa Rica and how it relates to La Verne’s new one-year MBA program with a Hispanic concentration. His trip included meeting the CEO of Britt Coffee, whom Ghazzawi has researched. / photo by Pablo Cabrera

Issam Ghazzawi opens this year’s faculty lecture series in the President’s Dining Room on Monday with his lecture, “Case Research Writing and Teaching.” Ghazzawi discussed his trip to Costa Rica and how it relates to La Verne’s new one-year MBA program with a Hispanic concentration. His trip included meeting the CEO of Britt Coffee, whom Ghazzawi has researched. / photo by Pablo Cabrera

Sarah Veissalov
Staff Writer

Issam Ghazzawi, associate professor of management, presented “Case Research Writing and Teaching” Monday in the President’s Dining Room.

It was the first presentation of the weekly faculty lecture series for the 2012-13 academic year

“A case study takes a long time to write because you are dependent on others’ information,” Ghazzawi said.

More than a dozen people attended the faculty lecture as he discussed the finer points of writing and teaching.

He shared several hard copy examples of case studies he had written to give the audience an idea of how much work goes into the case research.

Ghazzawi has written studies such as “Café Britt: A Costa Rica Pride,” “The Wal-Mart Stores, Inc.: An American Dream that Touched the World,” and “Campbell Soup Company: From the Farm to the Family.”

“Café Britt: A Costa Rica Pride” was one of the case studies Ghazzawi used to apply what he was discussing during the lecture.

He learned much about coffee after traveling and creating this case study.

Ghazzawi had the audience laughing as he shared that he now knew too much about coffee because of the amount of research he did for his study.

Ghazzawi related the case study to his students and what goes on when they are given one in the classroom setting.

The specific course he teaches is about organizational design and structure.

“They have experienced the subject through case studies,” Ghazzawi said, “We want them to develop shared skills.”

When he teaches, he presents the whole case study to his students and has them form their own questions.

As the lecture came to a close, the audience became more interactive and began asking questions about specifics of Ghazzawi’s study.

Barbara Poling, associate dean of College of Education and Organizational Leadership, was one of the audience members for the lecture, and she also works closely with Ghazzawi.

“Anytime you can take theory in practice, the result is deeper for students and easier for them to understand,” said Poling.

Ghazzawi’s thinking behind the process of the case studies is something that stood out for Poling during the presentation.

Al Clark, associate vice president of academic affairs, said he came to this lecture with curiosity because he had heard a great deal about Ghazzawi’s case studies and wanted to learn more about them and how they worked.

Clark said he took a particular interest in the case study about coffee because he has a love for the beverage.

“It is very interesting that he provides answers to the cases studies,” said Clark.

Those answers can only be found in the instructor’s manual, which is only offered to instructors.

“Anytime you publish a case from an instructor’s manual, you need to ask for permission,” said Ghazzawi.

The next faculty lecture will feature Marga Madhuri at noon on Monday in the President’s Dining Room.

Sarah Veissalov can be reached at sarah.veissalov@laverne.edu.

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