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Downtown welcomes new business

Salon owner Blanca Moore has been cutting customer Leslie Averill’s hair for two years. Averill learned about Moore through her daughter and says that she drives to La Verne from Pasadena to come to Moore’s shop, Bebe’s Family Hair Design, because Moore gets to know her customers hair and does a great job. Bebe’s is located at 2119 Third Street, across the street from Caffé Allegro. / photo by Stephanie Ball

Salon owner Blanca Moore has been cutting customer Leslie Averill’s hair for two years. Averill learned about Moore through her daughter and says that she drives to La Verne from Pasadena to come to Moore’s shop, Bebe’s Family Hair Design, because Moore gets to know her customers hair and does a great job. Bebe’s is located at 2119 Third Street, across the street from Caffé Allegro. / photo by Stephanie Ball

Mariela Patron
News Editor

Bebe’s Family Hair Design opened last month in Downtown La Verne, replacing a past salon in the same establishment giving it a new look and owner.

Owner Blanca Moore wants to attract customers with her salon’s warm atmosphere by providing the same type of attention she has given her clients for 20 years.

“My clients become part of my family; they’re very loyal,” Moore said.

Sharon Aschoff has been Moore’s customer since she began working at her first salon 20 years ago.

“When you got the best you don’t go anywhere else,” Aschoff said.

Aschoff gets her hair done once a week because Moore knows exactly what looks best on her.

“I don’t even touch it.” Aschoff said. “If she can make me look good, she can do anything.”

With years of experience working in the La Verne area, Moore felt she had built a strong enough clientele to open her own place.

Despite other salons in the area experiencing a low amount of walk ins, Moore said she has received new customers since opening last month.

She credits the location on Third Street, across from Café Allegro, for this success.

Upon renting the establishment, Moore took on the task of redecorating and creating the salon of her dreams.

She wanted her salon to feel like someone’s living room instead of having the futuristic atmosphere that salons now have.

“I feel like I’m in my house,” Moore said. “It’s very old-fashioned.”

Moore chose to paint the space with her favorite colors, light pink and green.

She decorated her tiny bathroom with the same color scheme, but added floral wallpaper as a border on the top of the walls along with a strand of artificial flowers wrapping around pipes.

Long time customer Karen Buhagiar visited Moore’s new location for the first time recently and complimented her on the décor.

“I love the colors, it’s very refreshing,” Buhagiar said.

For furniture, Moore bought a couch with a retro pink and green print pattern to place near the window, which caught Buhagiar’s eye from across the street.

Moore is a color technician, but also does haircuts and Brazilian blowouts.

“Her products are top-notch,” Buhagiar said.

Although Moore spends more money on German hair dyes, she thinks it is worth buying quality hair products that will not damage her customer’s hair and do not have a strong chemical smell.

Moore explained to Buhagiar exactly what kind of hair products she applied to her hair.

“She’s so experienced, she knows everything,” Buhagiar said.

To keep up with her knowledge, Moore routinely goes to hair styling classes and conferences.

“I will always learn something new,” Moore said.

What differentiates Bebe’s from other places is how attentive Moore is to her customers’ needs and how open to she is to their suggestions, Buhagiar said.

“She’s conscientious and very thorough,” she said.

Moore enjoys tackling any hair challenges her customers’ bring that other salons were reluctant to do.

“She does exactly what she wants you to do,” Buhagiar said.

In the future, Moore plans on hiring three additional employees and a new sign outside to attract more customers.

Mariela Patron can be reached at mariela.patron@laverne.edu.

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