To showcase the skill and creativity of University students, the Cultural Arts Society of La Verne collaborated with professors to put together the 2013 ULV Student Film Festival last Thursday.
Held at the Hillcrest Retirement Homes, the festival presented eight short films, all of which were created by University students from film courses such as intermediate and advanced video production.
Senior broadcast journalism major Jetske Wauran’s short, “AMOCA,” paid homage to the American Museum of Ceramic Arts in Pomona, the largest ceramic museum in the United States and the only one on the west coast.
“I specifically picked ‘AMOCA’ to highlight a well known museum and to help give it more publicity,” producer and director Wauran said on her location choice.
“All those involved had a collective desire to see the museum highlighted,” she said.
Wauran and her crew participated in the museum’s Oktoberfest and learned about ceramic pieces from around the world. They ventured into a bank vault that contained installation pieces.
Don Pollock, professor of communications, said that many of the shorts were commercials. University professors and students worked with local chambers of commerce to see if local businesses were interested in having advertisements made for them to air on LVTV-3.
“Sinfully Sweet Apple Company,” featuring a La Verne candy apple store, was produced and directed by Claudia Gonzalez and edited by Kassandra Gil.
“Marshall Canyon Equestrian Center,” which explored local horse trails and the people who frequent them, was produced and directed by Ashley Rozatti and edited by Tanya Velazaquez.
“Gainey Ceramics in La Verne,” which gave the history of a local pottery factory, was produced and directed by Carissa Miranda and edited by Ariel Devore.
“Ethnic Tours of Los Angeles: Plaza Mexico” and “Ethnic Tours of Los Angeles: Little India in Artesia” featured different areas of Los Angeles in a travelogue. Both films were produced, directed and hosted by Ozzy Mora and edited by Halel Duberry.
“Renewing Tradition: ULV Women’s Volleyball” explored the women’s volleyball team and the struggles they faced with a former coach, and it was produced, directed and hosted by Chelsea Stark-Jones and edited by Matt Ashby.
Among the shorts presented at the festival, “Sugar and Love” was the only fictional piece. It featured Hillcrest residents Ruth Kurtz and Jim Eikenberry.
The film dealt with the issues of love and loss that occur later in life.
Alexander Clauge, junior liberal arts major and producer, writer and cinematographer of “Sugar and Love,” said the inspiration for the film came from the recent death of his grandfather, who was a resident of Hillcrest. His connection to the retirement center is what drove him back to cast and film at the location.
Clague said another source of inspiration for the film stemmed from a dream he had. It pushed him closer to finalizing the concept for the film.
“I wanted to create something everyone could relate to,” Clague said.
“I just felt inspired to create something like this,” she said.
The first cut of the film was 16 minutes long.
“We had to have a teacher come in and help us shorten the film while keeping the same emotion,” junior broadcast television major and editor Christopher Mitzel said about the issues the group faced with production.
“It was supposed to be 10 minutes long,” he said.
The film, which deals directly with death, managed to move a lot of people, including one hardened professor.
“Don (Pollock) cried the first time he saw it,” Clague said.
“Maybe we shouldn’t say that,” Mitzel said, laughing.
“The first time I saw it, I cried,” Pollock confirmed of the emotions he felt towards the film.
The film festival was a success and numerous University alumni came out in their La Verne gear to support the next generation of students.
Amanda Larsh can be reached at email@example.com.
The story “Student films inform, inspire” (Oct. 4) incorrectly referred to videos produced for LVTV as advertisements. They are actually non-commercial profiles of local businesses.