Almost 80 days from now, the London Olympics 2012 opening ceremony will begin for viewers around the world. These Games are monumental and receive extreme viewership, bringing all countries together for such a rare moment. However, this year the officials of the Games are cracking down on those that use the lingo of the Games and the footage that can be captured when visiting and attending the events.

At New York’s Mercedes-Benz Fashion Week, new trends were not the only debut, as Pepsi launched its new “skinny can” campaign. The tall, slim can will hold the company’s diet product.