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Students launch ChatApp

Cody Luk LV Life Editor Students in the Business Consulting class (BUS 494) go beyond textbooks and the confinements of a classroom to create a real life marketing campaign for ChatApp, a social mobile phone application for users to communicate and meet new people. Adjunct Professor of Business Arnel Guiang teaches the class and is also the founder and CEO of ChatApp. Senior business majors Jessica... 

Enactus travels to volunteer at an orphanage

Hal Hargrave Staff Writer Forty students and faculty members of the University of La Verne Enactus made a difference to the less fortunate but taking a trip to an orphanage in Mexico last month. Enactus is an organization of students and academic and business leaders committed to using entrepreneurial action to transform lives to shape a more sustainable world. The ULV team volunteered in Mexico... 

Students sell technology products

Kelli Galentine LV Life Editor Six-foot long cell phone chargers and wrist pedometers are two products buzzing around campus, as the integrated business program students work to maintain donation profits in their business endeavors. XBand and ConnecTech are the two businesses created this year by students participating in the business practicum, where students are teamed in groups to write a business... 

Common interests solve conflicts

Alyssa Navarro Staff Writer Loren Dyck, assistant professor of management, lectured about the transformative cooperation at the Honokahua Burial Site as part of the faculty lecture series Monday in the President’s Dining Room. Transformative cooperation is a process designed to produce agreement and collaboration to create understanding between parties. Dyck began the lecture by asking the 20 students... 

Industry adjusts to social changes

Industry adjusts to social changes
Douglas Chun, assistant professor of management, discusses firm strategies, societal norms and cognitions of the American Auto Industry between 1968 and 2008 in the President’s Dining Room Monday. Chun asserted that when sales decline, American automakers shift plans and actions to match societal probabilities. The lecture is part of the ongoing faculty lecture series. / photo by Julian Mininsohn Jennifer... 

Business development center opens its doors

Gabriella Chikhani Staff Writer The University of La Verne opened the Small Business Development Center last month — a hub designed to aid in the development and productivity of local businesses and the economy. ULV’s Center is modeled after the Los Angeles Regional SBDC Network, which is a center for the delivery of government, academic and private sector services for the benefit of small business... 

College of Business makes leadership changes

Alejandra Aguilar Staff Writer The College of Business and Public Management is changing personnel and adding a new center to provide resources for local businesses. Keeok Park, Janat Yousof and Sean Snider took new roles in the beginning of March. Park, the new second associate dean of the College of Business and Public Management, is working alongside Rita Thakur, the other associate dean, with... 

Business majors create fraternity

Hayley Hulin Staff Writer Delta Sigma Pi, a business fraternity for men and women, colonized on campus and held its rush week the week before spring break. The professional society welcomed majors in the College of Business and Public Management as well as graduate students in business programs. Rush week advertised events like Meet the Colony, Entertainment with the Colony, and Breakfast with Delta... 

News Briefs

Presidents’ Day The University will be closed Monday in observance of Presidents’ Day. Club Workshop Sessions to help clubs function better and understand University policies will be held from 11:30 a.m. to 1 p.m. Tuesday in the Campus Center Ballroom and from 11:30 a.m. to 1 p.m. Thursday in the Hanawalt House. Volunteer Tax Assistance Free tax services for eligible taxpayers are available at... 

Study proves brand name impact

Study proves brand name impact
Adham Chehab, professor of finance, presents his research in the lecture “Brand Capital and Shareholder Equity: The Effect of Brand Value on Stock Performance and Economic Benefits,” Monday in the President’s Dining Room. Before beginning his teaching career at La Verne in 2002, Chehab taught at the University of New Orleans. / photo by Jessica Harsen Amanda Larsh Staff Writer In the University’s... 
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