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Study proves brand name impact

Study proves brand name impact

In the University’s latest faculty lecture, professors Adham Chehab, Jeanny Liu and Yibo Xiao discussed whether positive relationships existed between brand value and earnings, and brand value and stock market reaction.

Cao encourages use of social media

Cao encourages use of social media

As technology and social media continually flood our environment, Yingxia Cao, assistant professor of decision sciences department, attempted to gain insight into the amount of social media used in University classrooms.

Hotness a factor in faculty ratings

Hotness a factor in faculty ratings

The faculty lecture series on Monday featured Associate Professor of Marketing Jeanny Liu discussing student perception of professors’ “hotness“ in determining expertise, motivations, learning outcomes, and course satisfaction.

Ceremony honors faculty, staff service

Ceremony honors faculty, staff service

The Annual Faculty and Staff Recognition Ceremony was filled with laughs as the University community honored its employees for excellence and longevity of service last week in the Athletics Pavilion.

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