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ULV redesigns website

ULV redesigns website
Cindy Gaytan, special events coordinator, and Debbie Hughes, executive assistant to the chief financial officer, answer a live survey at the University Identity and Website Redesign Project input session in the Campus Center Ballroom Monday. The session was led by representatives from the Ohio-based marketing agency Ologie, which has been hired to create a brand that accurately represents La Verne.... 

Community honors Sue Caple’s life

Community honors Sue Caple’s life
Dr. Susan Caple, professor of marketing, died March 1 after a long bout with cancer. The University came together to honor her at a celebration of life ceremony Wednesday in Morgan Auditorium./ file photo by Katherine Careaga Kat Simonelli Editor in Chief Friends, family, students and colleagues came together to honor the life of Dr. Sue Caple at a celebration of life ceremony Wed­nesday in Morgan... 

#LeoMarketingScheme

#LeoMarketingScheme
Editorial cartoon by Jacob Bogdanoff and Des Delgadillo President Devorah Lieberman announced via email recently that Fridays at the University of La Verne will now be Leo Pride Fridays. And it seems this is another one of the University’s questionable marketing schemes. Leo Pride Fridays is a new tradition for which faculty, staff and students are encouraged to wear University apparel on Fridays. Lieberman... 

Study proves brand name impact

Study proves brand name impact
Adham Chehab, professor of finance, presents his research in the lecture “Brand Capital and Shareholder Equity: The Effect of Brand Value on Stock Performance and Economic Benefits,” Monday in the President’s Dining Room. Before beginning his teaching career at La Verne in 2002, Chehab taught at the University of New Orleans. / photo by Jessica Harsen Amanda Larsh Staff Writer In the University’s... 
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