Your are here: Home // Posts Tagged With marketing

#LeoMarketingScheme

#LeoMarketingScheme
Editorial cartoon by Jacob Bogdanoff and Des Delgadillo President Devorah Lieberman announced via email recently that Fridays at the University of La Verne will now be Leo Pride Fridays. And it seems this is another one of the University’s questionable marketing schemes. Leo Pride Fridays is a new tradition for which faculty, staff and students are encouraged to wear University apparel on Fridays. Lieberman... 

Study proves brand name impact

Study proves brand name impact
Adham Chehab, professor of finance, presents his research in the lecture “Brand Capital and Shareholder Equity: The Effect of Brand Value on Stock Performance and Economic Benefits,” Monday in the President’s Dining Room. Before beginning his teaching career at La Verne in 2002, Chehab taught at the University of New Orleans. / photo by Jessica Harsen Amanda Larsh Staff Writer In the University’s... 
Copyright © 2009 Campus Times. All rights reserved.
Designed by Theme Junkie. Powered by WordPress.