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Study proves brand name impact

Study proves brand name impact
Adham Chehab, professor of finance, presents his research in the lecture “Brand Capital and Shareholder Equity: The Effect of Brand Value on Stock Performance and Economic Benefits,” Monday in the President’s Dining Room. Before beginning his teaching career at La Verne in 2002, Chehab taught at the University of New Orleans. / photo by Jessica Harsen Amanda Larsh Staff Writer In the University’s... 
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