University of La Verne Assistant Professor of Decision Sciences Yingxia Cao presented her research paper on why social media is important to the business world and how it should be used, to scholars and practitioners at the annual North American Research Symposium on Purchasing and Supply Chain Management March 14-15, 2013.
Cao’s paper was chosen as the best paper to represent Canada at the conference. Her coauthors include Professor of Information Operations and Technology Management Paul Hong and Professor of Marketing, E-Business Supply Chain Thuong T. Le from the University of Toledo.
The presentation outlined several key points about using social media, which included how to use social media, how it will change supply chain management and the benefits of using social media, such as Twitter, Facebook, Linkedin and YouTube in business.
“Our research suggests that for any business, social media is no longer a ‘nice to have’, it is a ‘must have’,” Cao said. “Companies can utilize social media for customer service, employee teamwork, and partner collaboration, and should integrate social media with their existing traditional and physical chain and assess it along with their strategic goals. If done effectively, social media can enhance customer and employee satisfaction while also improving the company’s bottom line.”
In order to gauge the success of social media in business, Cao and her coauthors surveyed more than 200 employees from nearly 200 companies. What they found was an increase in sales, customer satisfaction and several additional areas because of the use of social media in their business practice.
Related Posts from the Archives:
- Professor Yingxia Cao and Students Present Research on Social Media at National Conference
- Dr. Issam Ghazzawi presents on “Job Satisfaction and Faith”
- Dr. Deborah Olson presents on social media’s influence
- Dr. Yingxia Cao publishes on social media in college teaching
- Drs. Jeanny Liu and Deborah Olson publish on Social Media in Business Education