La Verne’s College of Business & Public Management is hosting the annual REACH camp, directed by Professor of Management Dr. Issam Ghazzawi, for more than 60 underserved Pomona, Chaffey, Covina and Rialto high school students with an interest in business. All of the participants are students who are identified as at risk of not pursuing higher education and who would be the first in their families to attend college. Classes are taught by College of Business & Public Management professors who volunteer their time.
“The camp is a wonderful opportunity for high school students to gain exposure to college life, while being introduced to several topics in the field of business,” Assistant Professor of Education and La Verne City Councilmember Dr. Donna Redman said. “It teaches the students how to work collaboratively and teaches them academic discipline, rigor and fun – all things they will experience if they attend college. They also get the experience of living on a college campus for three weeks.”
Students participating in the program will receive a unique understanding of the role of business in the economy and the importance of obtaining an education in business. They will spend three weeks taking classes in management and organization, marketing, economics, accounting and finance, business ethics and developing a website. Through the classes they will learn valuable success skills and entrepreneurship skills.
Learning does not end in the classroom. Students will also learn valuable lessons from the opening keynote speaker Yorba Linda City Councilmember Chief Eugene J. Hernandez and graduation keynote speaker Dr. Redman.
Though the camp is a serious learning opportunity, there are also several field trips planned to locations including the Hollywood Bowl and the Rancho Cucamonga Epicenter stadium for a Quakes baseball game.
Prior to graduation from camp, which will be held June 28, participants will be divided into groups that will create a business plan at the end of the program. The winning group will receive $1,000 and the runners-up will receive $500.
REACH graduates leave with the knowledge and tools they need to succeed in higher education and in life. They also leave with confidence knowing that they can attend college.
Former student Edilia Herrera who is currently attending Mt. San Antonio College in Walnut, Calif. and planning to attend Cal State Fullerton, is planning to complete a degree in business management and she attributes that to the REACH camp.
“Attending to University of La Verne for the business camp was one of the best experiences I had during [my] whole life,” Herrera said. “I learned things that actually help me now in my daily life.”