Experts Impart Words of Wisdom at ‘Marketing Yourself’ Panel

October 8, 2013 by University of La Verne

The “Marketing Yourself Today for Tomorrow’s Opportunity” panel on Sept. 18 at the Sara & Michael Abraham Campus Center imparted one dominant theme to La Verne students, faculty and staff: Follow Your Passion.

Hosted by the College of Business & Public Management, the six accomplished CEO’s and entrepreneurs on the panel answered questions submitted by students about how to be successful in today’s competitive job market.

International author and public speaker Tiana Sanchez facilitated the panel discussion, which included Tonya Haynes, CEO at Phoenix Business Development Group; Greg Hafif, managing attorney for the Law Offices of Herbert Hafif; Marie Campbell, president of Sapphos Environmental; Myles D. Miller, CEO and founder of LeadUP, Learning Breaks & SUCCESSHQ; Dr Anita Jackson, Founder of I Am Enough Institute; and Steve Steward, owner of Steve Steward Seminars.

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“Know who you are and what you bring to the table,” Haynes said, in response to several questions posed by students seeking ways to stand out among the competition.

Haynes, who has spent 25 years working in the aerospace, manufacturing, financial and entertainment industries, contended that people are a company’s best resource and that it is important to embrace one’s unique ability — which comes through having passion.

Campbell echoed Haynes in the importance of bringing passion to the workplace but also insisted that success requires a plan as well.

“Volunteer yourself, follow your passion and be willing to always learn,” said Campbell, whose company provides more than $6 million in environmental consulting services annually.

The panelists were candid with their answers, including Hafif’s, in response to a question about dealing with a crisis.

“Where there is a crisis, there is an opportunity,” Hafif said. “You are in charge of your own destiny.”

Drawing from decades of experience working for his family’s law practice, Hafif said the best way to stand out and be successful was to be proactive in the workplace and work harder than everyone else.

Throughout the 90-minute presentation, which was live-streamed, Sanchez not only served as a humorous facilitator, but also as an insightful commentator, stressing the importance of social media and keeping up with trends in modern technology to remain marketable and relevant.

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