The Magazine of the University of La Verne

Online Edition

From left, Stefanie Schmidt, Mark Wilson and Melly Ramirez finished second as a team in the Honda CR-Z Media Challenge sponsored by American Honda Motor Company, Inc.

From left, Stefanie Schmidt, Mark Wilson and Melly Ramirez finished second as a team in the Honda CR-Z Media Challenge sponsored by American Honda Motor Company, Inc.

Going Places

La Verne business administration students second in national marketing competition staged by Honda.

  • June 6, 2011

What began as a class project turned into an award-winning effort by three La Verne students as the trio finished second in the national Honda CR-Z Media Challenge sponsored by American Honda Motor Company, Inc. Melly Ramirez, Stefanie Schmidt and Mark Wilson – all business administration majors with marketing concentrations – had their assignment for Professor Constance Rossum’s Integrated Marketing Communications class selected to represent the university in the national media challenge conducted by EdVentures Partners and American Honda.

Their proposal, “Join the CRaZe,” competed against entries from colleges and universities across the country. After making the top 10, the team was given use of a Honda CR-Z Hybrid for six weeks to implement their proposal. In addition to using social media and appearances at public events to generate interest, the students received help of classmates Mandy Yeh, George Bell, Raphy Buenafe, Chris Ruiz, Dominique Koch, Sameer Bhatt, Osman Fuentes, and Paveen Patel, support from College of Business & Public Management Dean Abe Helou and faculty, and the assistance of Sierra Honda in Monrovia. After submitting a final report, the La Verne team was named one of three finalists and made a 45-minute presentation at American Honda’s corporate headquarters in Torrance. Ramirez, Schmidt and Wilson’s presentation earned them a second place finish and virtual internships with Honda during the Spring 2011 semester.

Related posts:

  1. More Likely To Succeed
  2. Getting Down To Business
  3. Venturing Out
  4. Bringing Home the Hardware
  5. La Verne Students Win 6 WAVE Awards

Comments

There are no comments yet. Be the first to comment!

Leave A Comment

SUSTAINABILITY

UNIVERSITY-OF-LA-VERNE

The University of La Verne has become the second seat of higher education in California to join the Billion Dollar Green Challenge — for no other reason than it’s the right thing to do.

COMMUNITY ENGAGEMENT

group 02

Brent Baier, recruiting coordinator and quarterbacks coach of the University of La Verne football team, got his lengthly locks buzzed at Roots Salon by Amanda Clarke (owner), Heather Repp and Aggie Paronelli, as part of a charity event to donate hair to an organization that makes hair prostheses for children.

Recent Posts

Campus West Grand Opening

Bathed in the dusky haze of the afternoon sun, the smell of freshly mowed grass hovering as an undeniable harbinger of spring, the University of La Verne baseball and softball teams on April 8 don...

Scholarship Gala '14

An evening of tremendous generosity and heart-felt gratitude took place at the University of La Verne’s 2014 Scholarship Gala on Saturday, March 1, 2014. Hosted at the Sheraton Fairplex Conference...

Fellowship of the Rink

La Verne, Ontario Reign 5-year Partnership Surpasses $112,000 Raised for Student Scholarships

Winter Commencement 2014

The University of La Verne's 2014 Winter Commencement on Feb. 1 consisted of a trio of ceremonies, each featuring a notable keynote speaker – Steve Carlston, NBC4 Los Angeles (KNBC) President and ...

Hollywood Heartache

A lifelong love affair with the magic of the silver screen has led Scott Essman to La Verne, where he provides his students with expert insight about filmmaking.

A Day of Redemption

Students, faculty and staff come together for a day of service to the community on Martin Luther King, Jr. Day.

SEND US YOUR OWN LEO LINES!