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An Tran

Dr. An Tran studies how consumers form judgments and make decisions. Her research lies at the intersection of consumer behavior, psychology and economics, and has been published in Journal of Marketing Research. She earned a PhD degree from the University of Colorado at Boulder.

Additional Information

Teaching Areas

  • Consumer Behavior
  • Services Marketing
  • Principles of Marketing

Research Interests:

  • Judgment and decision making
  • Time and inter temporal judgement and decisions
  • Consumer financial decision making