{"id":365,"date":"2024-10-29T12:10:47","date_gmt":"2024-10-29T19:10:47","guid":{"rendered":"https:\/\/laverne.edu\/identity\/?page_id=365"},"modified":"2024-10-29T13:56:54","modified_gmt":"2024-10-29T20:56:54","slug":"primary-wordmark","status":"publish","type":"page","link":"https:\/\/laverne.edu\/identity\/primary-wordmark\/","title":{"rendered":"Primary Wordmark"},"content":{"rendered":"

The University of La Verne’s primary wordmark is the cornerstone of our visual identity. Applying it consistently and correctly establishes a recognizable identity.<\/p>\n

The signature should be used in its entirety unless space or layout concerns require one of the alternate configurations. The primary wordmark should only be reproduced from authorized digital files. Do not attempt to typeset or recreate the mark yourself.<\/p>\n

 <\/p>\n\n\n\n\n\n\n
\n

Primary Wordmark (Stacked)<\/h3>\n

There are two approved primary signatures: a stacked version and a horizontal version. The stacked version is the preferred signature and should be used whenever the layout allows.<\/td>\n

 <\/p>\n

\"\"<\/p>\n

 <\/td>\n<\/tr>\n

\n

Primary Wordmark (Horizontal)<\/h3>\n

The horizontal version is reserved for applications where the area for the logo is restricted vertically.<\/td>\n

 <\/p>\n

\"\"<\/p>\n

 <\/td>\n<\/tr>\n

\n

Clear Space<\/h3>\n

Maintaining ample clear space around the primary logo ensures that it remains legible and doesn\u2019t get lost within the composition. Photos, text, and graphic elements should never be placed within the clear space, as shown here.<\/p>\n<\/td>\n

\"\"<\/p>\n

\"\"<\/td>\n<\/tr>\n

\n

Minimum Size<\/h3>\n

The primary logo should be applied at a minimum of the approved sizes displayed on this page. There is no maximum size limit. If a large application is required, e.g., signage, vehicle wrap, billboard, etc. the logo can be increased to a logical size.<\/p>\n

 <\/p>\n

If unsure, The Office of Strategic Marketing and Communications can give advice in these instances.<\/td>\n

Minimum Size (Primary)<\/p>\n

 <\/p>\n

\"\"<\/p>\n

 <\/p>\n

 <\/p>\n

Minimum Size (Primary – Alternative)<\/p>\n

\"\"<\/p>\n

 <\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

 <\/p>\n

Incorrect Use<\/h2>\n

Incorrect uses of the primary wordmark are shown below. Incorrect usage rules apply to all wordmarks and logos in the University of La Verne brand identity.<\/p>\n

 <\/p>\n\n\n\n\n\n
\"\"<\/p>\n

Don’t skew or bend the wordmark in any way.<\/td>\n

\"\"<\/p>\n

Don’t rotate the wordmark.<\/td>\n

\"\"<\/p>\n

Don’t use drop shadows or other effects.<\/td>\n<\/tr>\n

\"\"<\/p>\n

Don’t use any color other than those specified here.<\/a><\/td>\n

\"\"<\/p>\n

Don’t stretch the wordmark.<\/td>\n

\"\"<\/p>\n

Don’t crop the wordmark.<\/td>\n<\/tr>\n

\"\"<\/p>\n

Don’t use another typeface for the wordmark.<\/td>\n

\"\"<\/p>\n

Don’t change the scale of the wordmark’s elements.<\/td>\n

<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n","protected":false},"excerpt":{"rendered":"

The University of La Verne’s primary wordmark is the cornerstone of our visual identity. Applying it consistently and correctly establishes a recognizable identity. The signature should be used in its entirety unless space or layout concerns require one of the alternate configurations. The primary wordmark should only be reproduced from authorized digital files. Do not attempt […]<\/p>\n","protected":false},"author":137,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"footnotes":""},"class_list":["post-365","page","type-page","status-publish","hentry"],"acf":[],"yoast_head":"\nPrimary Wordmark | University of La Verne<\/title>\n<meta name=\"description\" content=\"The University of La Verne's primary wordmark is the cornerstone of our visual identity. Applying it consistently and correctly establishes a recognizable identity.\u00a0\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/laverne.edu\/identity\/primary-wordmark\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Primary Wordmark\" \/>\n<meta property=\"og:description\" content=\"The University of La Verne's primary wordmark is the cornerstone of our visual identity. Applying it consistently and correctly establishes a recognizable identity.\u00a0\" \/>\n<meta property=\"og:url\" content=\"https:\/\/laverne.edu\/identity\/primary-wordmark\/\" \/>\n<meta property=\"og:site_name\" content=\"University of La Verne Brand Identity\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/ULaVerne\/\" \/>\n<meta property=\"article:modified_time\" content=\"2024-10-29T20:56:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/laverne.edu\/identity\/wp-content\/uploads\/sites\/62\/2024\/10\/ULV_wordmark_stacked_rgb-2-992x346.png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ULaVerne\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/laverne.edu\/identity\/primary-wordmark\/\",\"url\":\"https:\/\/laverne.edu\/identity\/primary-wordmark\/\",\"name\":\"Primary Wordmark | University of La Verne\",\"isPartOf\":{\"@id\":\"https:\/\/laverne.edu\/identity\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/laverne.edu\/identity\/primary-wordmark\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/laverne.edu\/identity\/primary-wordmark\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/laverne.edu\/identity\/wp-content\/uploads\/sites\/62\/2024\/10\/ULV_wordmark_stacked_rgb-2-992x346.png\",\"datePublished\":\"2024-10-29T19:10:47+00:00\",\"dateModified\":\"2024-10-29T20:56:54+00:00\",\"description\":\"The University of La Verne's primary wordmark is the cornerstone of our visual identity. Applying it consistently and correctly establishes a recognizable identity.\u00a0\",\"breadcrumb\":{\"@id\":\"https:\/\/laverne.edu\/identity\/primary-wordmark\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/laverne.edu\/identity\/primary-wordmark\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/laverne.edu\/identity\/primary-wordmark\/#primaryimage\",\"url\":\"https:\/\/laverne.edu\/identity\/wp-content\/uploads\/sites\/62\/2024\/10\/ULV_wordmark_stacked_rgb-2.png\",\"contentUrl\":\"https:\/\/laverne.edu\/identity\/wp-content\/uploads\/sites\/62\/2024\/10\/ULV_wordmark_stacked_rgb-2.png\",\"width\":1201,\"height\":419},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/laverne.edu\/identity\/primary-wordmark\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/laverne.edu\/identity\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Primary Wordmark\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/laverne.edu\/identity\/#website\",\"url\":\"https:\/\/laverne.edu\/identity\/\",\"name\":\"University of La Verne Brand Identity\",\"description\":\"University of La Verne\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/laverne.edu\/identity\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Primary Wordmark | University of La Verne","description":"The University of La Verne's primary wordmark is the cornerstone of our visual identity. Applying it consistently and correctly establishes a recognizable identity.\u00a0","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/laverne.edu\/identity\/primary-wordmark\/","og_locale":"en_US","og_type":"article","og_title":"Primary Wordmark","og_description":"The University of La Verne's primary wordmark is the cornerstone of our visual identity. Applying it consistently and correctly establishes a recognizable identity.\u00a0","og_url":"https:\/\/laverne.edu\/identity\/primary-wordmark\/","og_site_name":"University of La Verne Brand Identity","article_publisher":"https:\/\/www.facebook.com\/ULaVerne\/","article_modified_time":"2024-10-29T20:56:54+00:00","og_image":[{"url":"https:\/\/laverne.edu\/identity\/wp-content\/uploads\/sites\/62\/2024\/10\/ULV_wordmark_stacked_rgb-2-992x346.png"}],"twitter_card":"summary_large_image","twitter_site":"@ULaVerne","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/laverne.edu\/identity\/primary-wordmark\/","url":"https:\/\/laverne.edu\/identity\/primary-wordmark\/","name":"Primary Wordmark | University of La Verne","isPartOf":{"@id":"https:\/\/laverne.edu\/identity\/#website"},"primaryImageOfPage":{"@id":"https:\/\/laverne.edu\/identity\/primary-wordmark\/#primaryimage"},"image":{"@id":"https:\/\/laverne.edu\/identity\/primary-wordmark\/#primaryimage"},"thumbnailUrl":"https:\/\/laverne.edu\/identity\/wp-content\/uploads\/sites\/62\/2024\/10\/ULV_wordmark_stacked_rgb-2-992x346.png","datePublished":"2024-10-29T19:10:47+00:00","dateModified":"2024-10-29T20:56:54+00:00","description":"The University of La Verne's primary wordmark is the cornerstone of our visual identity. Applying it consistently and correctly establishes a recognizable identity.\u00a0","breadcrumb":{"@id":"https:\/\/laverne.edu\/identity\/primary-wordmark\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/laverne.edu\/identity\/primary-wordmark\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/laverne.edu\/identity\/primary-wordmark\/#primaryimage","url":"https:\/\/laverne.edu\/identity\/wp-content\/uploads\/sites\/62\/2024\/10\/ULV_wordmark_stacked_rgb-2.png","contentUrl":"https:\/\/laverne.edu\/identity\/wp-content\/uploads\/sites\/62\/2024\/10\/ULV_wordmark_stacked_rgb-2.png","width":1201,"height":419},{"@type":"BreadcrumbList","@id":"https:\/\/laverne.edu\/identity\/primary-wordmark\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/laverne.edu\/identity\/"},{"@type":"ListItem","position":2,"name":"Primary Wordmark"}]},{"@type":"WebSite","@id":"https:\/\/laverne.edu\/identity\/#website","url":"https:\/\/laverne.edu\/identity\/","name":"University of La Verne Brand Identity","description":"University of La Verne","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/laverne.edu\/identity\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"}]}},"publishpress_future_action":{"enabled":false,"date":"2026-04-10 11:12:41","action":"change-status","newStatus":"draft","terms":[],"taxonomy":""},"_links":{"self":[{"href":"https:\/\/laverne.edu\/identity\/wp-json\/wp\/v2\/pages\/365"}],"collection":[{"href":"https:\/\/laverne.edu\/identity\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/laverne.edu\/identity\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/laverne.edu\/identity\/wp-json\/wp\/v2\/users\/137"}],"replies":[{"embeddable":true,"href":"https:\/\/laverne.edu\/identity\/wp-json\/wp\/v2\/comments?post=365"}],"version-history":[{"count":6,"href":"https:\/\/laverne.edu\/identity\/wp-json\/wp\/v2\/pages\/365\/revisions"}],"predecessor-version":[{"id":412,"href":"https:\/\/laverne.edu\/identity\/wp-json\/wp\/v2\/pages\/365\/revisions\/412"}],"wp:attachment":[{"href":"https:\/\/laverne.edu\/identity\/wp-json\/wp\/v2\/media?parent=365"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}