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Jonathan Lee

Dr. Jonathan Lee is an Associate Professor of Marketing. His research focuses on the development and application of quantitative methods in marketing and his work has been published in Management Science, Psychometrika, Journal of Consumer Research and Journal of the Academy of Marketing Science.

Additional Information

Teaching Areas

  • Business Statistics
  • Marketing Research
  • Marketing Management

Research Interests

  • Consumer choice modeling
  • Prelaunch market forecasting
  • Bayesian network analysis