Sub-Brands

Consistency is key to overall brand recognition. Maintaining a uniform hierarchy between the logo and the sub-brand name creates a unified master brand. There are four primary categories of sub-brands: colleges, regional campuses, offices, and academic programs.

Logo Downloads

A sub-brand lockup should only be used when all the content in the respective piece correlates to that college.

Whenever you are communicating to more than one school or audience, use the primary signature.

First Tier Anatomy

A University of La Verne sub-brand lockup is composed of the logo, a divider line, and the sub-brand name.

Each official sub-brand should use only the approved and supplied version of its lockup. Only approved entities are permitted to be locked up with the university signature.

Second Tier Anatomy

A University of La Verne second tier sub-brand lockup is composed of the logo, a divider line, sub-brand name, and portfolio brand name or naming gift.

Each official sub-brand should use only the approved and supplied version of its lockup. Only approved entities are permitted to be locked up with the university signature.

Clearspace

Maintaining ample clear space around the logo ensures that it remains legible and doesn’t get lost within the composition. Photos, text, and graphic elements should never be placed within the clear space, as shown here.

Do not attempt to typeset or create any logos on your own.

New logos should be undertaken only in consultation with the Office of Strategic Marketing and Communications.

Sub-brand Logo (First Tier)

Sub-brand Logo (Second Tier)

Minimum Size

To maintain full legibility, never reproduce the sub-brands at widths smaller than what is shown here, either for print or screen.

There is no maximum size limit, but use discretion when sizing the sub-brands. It should never be the most dominant element on the page, but the logo instead should live comfortably and clearly as an identifying mark.

Sub-brand Logo (First Tier)

Sub-brand Logo (Second Tier)

Approved Color Combinations

These are the approved color combinations for all University of La Verne logotypes. The logo must be printed in either green (PMS 350) or black, or it can be reversed to white on a solid green or black background.

Avoid placing the logo on a photograph or other graphic background unless it remains clearly visible.

PMS 350

NOT Approved Color Combinations

Using the approved colorways of our logo appropriately and consistently keeps our branding strong and inclusive. These color combinations do not provide sufficient contrast for visually impaired individuals.

ADA Accessibility: To learn more about color contrast and accessibility, click here.