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Astrid Keel

Member // Directory Information

Astrid Keel is a Professor in the Department of Marketing & Law and is the Director of the Master of Business Administration (MBA) program in the College of Business at the University of La Verne. She teaches a variety of marketing courses, including digital marketing, and marketing research and analytics. She received her Ph.D. in Business with a concentration in Marketing from Emory University in 2008.

Dr. Keel’s current research is on marketing storytelling and marketing executives’ efficacy. Her scholarly work has been published in the European Journal of Marketing, Business Horizons, Journal of Services Marketing, Psychology & Marketing, among others. She is a member of the Academy of Marketing Science and the Society for Marketing Advances. For more information, please visit Dr. Astrid Keel’s website.